Start this assignment by carefully reading the case Delta Airlines (B).

Carefully read the questions listed below, in order to understand exactly what you are being asked to do. Then apply the appropriate concepts and techniques covered in this course to answer the question below.

Remember that the purpose of a case assignment is to help your instructor assess whether you have understood and can apply the concepts and techniques covered in this course. Make sure that your answers are based on the application of appropriate concepts and techniques discussed in class rather than on a gut-feeling that you might have. Your instructor expects you to justify your answers through the use of appropriate concepts and techniques. This indicates that you are becoming proficient in the skills covered in this course.

Once you have read the case and the instructions above, answer the following multi-part question:

What is Song’s Strategy?
What is Song’s generic competitive strategy (i.e. source of competitive advantage and the scope)?
What is the mix of activities that delivers the advantage?
Does Song have an effective strategy? Justify your answer by applying the three tests for effectiveness:
Does the strategy meet the test for external consistency? Why or why not?
Does the strategy meet the test for internal consistency? Why or why not?
Does the strategy meet the test for dynamic consistency? Why or why not?
Start this assignment by carefully reading the case Delta Airlines

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