Write 200–250 words for EACH part (400–500 total) in APA 6 format, with in-text citations. Please provide a copy of all references. A.I. and plagiarism reports.
Assignment Details:
Part 1
Watch this commercial before completing the assignment.
When you have finished watching the commercial, please discuss the following :
- Identify which of the four Ps of marketing is the most important to you.
- Describe how this commercial made you feel. Was it effective?
Part 2
Watch this video for more information about features and benefits.
Choose a product that you recently purchased, reflect on its features and benefits, and then discuss the following with your fellow classmates:
- Describe the features of the product that you purchased.
- Identify the benefits important to you in making this purchase.
### Part 1: Analysis of the Coca-Cola Commercial
The Coca-Cola commercial “Share a Coke” emphasizes the “Promotion” aspect of the four Ps of marketing (Product, Price, Place, Promotion). Promotion is critical in this commercial because it focuses on emotional appeal, creating a connection with the audience by associating the product with personal relationships and special moments. This strategy aims to enhance brand loyalty and consumer engagement.
The commercial made me feel nostalgic and connected, as it showcases people sharing Coke with friends and family, highlighting moments of happiness and togetherness. It effectively uses the power of personalization by featuring names on the bottles, which can create a sense of belonging and encourage viewers to seek out their names and those of their loved ones. This personal touch fosters a deeper emotional connection with the brand, making the experience memorable and encouraging repeat purchases.
The effectiveness of the commercial lies in its ability to tap into universal human experiences and emotions. By focusing on shared moments and the joy of giving and receiving, Coca-Cola successfully positions itself as more than just a beverage but as a part of social and personal interactions. This approach not only strengthens the brand’s image but also drives consumer behavior by prompting viewers to buy and share Coke as a way of expressing their feelings.
### References
Coca-Cola. (2014). Share a Coke [Video]. YouTube. https://youtu.be/odDd37RKqF0?si=DZwYhKbMqf1_W1EG
### Part 2: Features and Benefits of a Recent Purchase
I recently purchased the Apple iPhone 13, and reflecting on its features and benefits provides insight into my purchasing decision. The features of the iPhone 13 include a 6.1-inch Super Retina XDR display, A15 Bionic chip, dual-camera system with 12MP ultra-wide and wide cameras, 5G capability, and enhanced battery life. Additionally, it offers iOS 15 with advanced privacy features and seamless integration with other Apple products.
The benefits that were important to me in making this purchase included the high-quality camera system, which allows for stunning photography and videography, essential for capturing memories and creating content. The advanced processor ensures smooth performance and the ability to handle multiple tasks efficiently, enhancing productivity. The seamless integration with other Apple devices, such as my MacBook and Apple Watch, provides a cohesive and convenient user experience.
Another significant benefit is the robust privacy and security features of iOS 15, which safeguard my personal data and give me peace of mind. The 5G capability ensures faster internet speeds and better connectivity, which is crucial for my remote work and streaming needs. Overall, the combination of these features and benefits made the iPhone 13 a valuable and satisfying purchase, aligning with my needs for performance, security, and integration.
### References
Bauer, M. (2013). Features vs. Benefits – How to Sell Anything. YouTube. https://www.youtube.com/watch?v=ow9yoFwHoyo
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