Ashford University ALWINE Strategic Roadmap Presentation & Report
The ALWINE team would like you to prepare a strategic roadmap for their business and a product roadmap for their product over three time frames – near term, medium term, and long term.
This assignment requires you to produce two deliverables:
- A PowerPoint version of the strategic roadmap
- A software version of the product roadmap created in Trello
Refer to the attached resource
for more information about the case and assignment expectations.
The resource:
- Spells out assignment instructions clearly
- Lists all steps to download and use Trello
- Provides a sample Trello board and what it might look like when you create it
- Provides a detailed overview of ALWINE and its business plans going forward
SUBMISSION INSTRUCTIONS
- Click the Submit Assignment button to upload the two deliverables – the PowerPoint file and the Trello file. Both the Roadmap and Trello board should be uploaded in pdf format
- Program leaders will provide feedback on assignment on-time submissions.
Suggested Time: 60 minutes
Suggested Word Count: 350-400 words
Note: This is a required assignment to complete the program.
ALWINE Product Roadmap
ALWINE Product Roadmap
Completion CriteriaRatings
This criterion is linked to a Learning Outcome Strategic Roadmap
| Complete
a) Very good understanding of different personas including patient/end user, provider, pharma, etc. b) Consistency between persona choice and choice of business model. c) Good attempt to size the market opportunity and overall comprehensiveness of the ALWINE strategy. |
Incomplete
a) Narrow understanding of different personas including patient/end user, provider, pharma, etc. b) Lack of consistency between persona choice and choice of business model. c) Little to no attempt to size the market opportunity. |
This criterion is linked to a Learning Outcome Roadmap in Trello
| Complete
a) Great fit between near-term strategy roadmap and 3-month sprint roadmap. b) Able to create roadmap at the epic level and organize features into themes. c) Ensured logical and consistent evolution from sprint to sprint. |
Incomplete
a) Little to no fit between near-term strategy roadmap and 3-month sprint roadmap.b) Inability to create roadmap at the epic level and organize features into themes. c) Lacks logical evolution from sprint to sprint. |
Ashford University ALWINE Strategic Roadmap Presentation & Report
To create a strategic roadmap for ALWINE’s business and a product roadmap for their product, you’ll need to start by understanding the company’s objectives, target market, and product offerings. Begin by identifying key personas such as patients/end users, providers, and pharmaceutical companies, and align them with the chosen business model.
For the strategic roadmap:
- **Understanding Personas and Business Model**: Ensure a thorough understanding of each persona’s needs and preferences, and how they align with ALWINE’s business model. This will help in tailoring the company’s strategy to meet the specific requirements of each persona.
- **Market Opportunity Sizing**: Conduct market research to estimate the size of the market opportunity for ALWINE’s products and services. This will involve analyzing market trends, competition, and potential customer segments to determine the potential for growth and profitability.
- **Comprehensive Strategy**: Develop a comprehensive strategy that outlines the company’s goals, objectives, and action plans for achieving success in the chosen market. This should include key milestones, timelines, and performance metrics to measure progress and success.
For the product roadmap in Trello:
- **Alignment with Strategic Roadmap**: Ensure that the product roadmap aligns with the strategic roadmap by reflecting the near-term, medium-term, and long-term goals and objectives of the company.
- **Epic Level Planning**: Create the roadmap at the epic level, focusing on high-level features and functionalities that will deliver value to customers. Organize these epics into themes to provide clarity and structure to the roadmap.
- **Sprint Planning**: Break down the epics into smaller, manageable tasks or user stories that can be completed within specific time frames (sprints). Ensure that there is a logical and consistent evolution from one sprint to the next, with each sprint contributing towards the achievement of larger strategic goals.
- **Continuous Improvement**: Review and update the product roadmap regularly to reflect changes in market conditions, customer feedback, and internal priorities. This will ensure that the company remains agile and responsive to changing needs and opportunities.
Once both roadmaps are completed, ensure that they are uploaded in PDF format as per the submission instructions. This comprehensive approach will demonstrate a deep understanding of ALWINE’s business and product strategy, and ensure alignment between the two roadmaps for effective execution.
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