UG5004 Ebusiness Ecommerce FINAL group guidelines
BSc E-Business & E-Commerce
Major assessment
Academic Year 2020/2021, term 2
Percentage of Module Grade: 75%
Course: UG5004 E-Business & E-Commerce
Lecturer:
Paper due: March 28th 2021
Oral Presentation: Week 10 @class time
Word count: 3000 +/- 10% per student
Group Preferably 2 or 3 students per group
Percentage of final grade given: 75% of final grade
Aims of the module:
• To enable students to understand the complex and powerful technological blend and
planning that facilitates E‐Commerce.
• To evaluate new E-business initiatives and assess the risks associated with this.
• To have an understanding of business‐to‐consumer as well as business‐to‐business markets,
and emphasis legal and ethical issues.
Intended Learning Outcomes:
1.Identify relevant advances in Information and Computing Technology (ICT) and explain how
they can be adopted by business.
2. Evaluate and recommend suitable strategies for the successful introduction of e‐business and
e- commerce into an organisation.
3. Systematically identify and critically evaluate the main components of an e‐business model.
4. Compare and contrast different E‐business models.
5. Explain the importance of establishing the business and/or customer need before selecting the
platform for delivery
6. Be aware of the wider cultural, ethical, social and legal issues relating to e‐Commerce.
Requirements
The final assessment is a group work made up of a: written component and a presentation
component. It has been designed to link the theoretical analysis and practical application of the
concepts of E-Business & E-Commerce.
Alfonso Pace
Students are expected to show a critical understanding of the different aspects of the course
concepts and to be able to evaluate and recommend suitable strategies for the successful
introduction of e-business and e-commerce into an organisation.
Grading criteria:
Deliverable Weighting Date due
Group project 10% March 28
th 2021
Group presentation 5% Revision week*
Individual content of group report 60% March 28
th 2021
*date and time for the oral presentations will be confirmed by your local Academic Department.
STRUCTURE AND FORMAT OF THE PROJECT
A) WRITTEN COMPONENT (70 points)
First part: project work
Students will have to carry out a group project related to the development of a new B2C site (not
an existing brand, please create your own brand), choosing ONE of the following sectors: Mobile
Payment (i.e. Paypal, Apple Pay, ProMerchant, Google Pay) , Subscription-Based Business Models
(i.e. Netflix, Spotify, Birchbox), Last Mile Delivery Companies (i.e. onfleet, postmates, amazon flex)
Students will be expected to select and apply appropriate theories, techniques and models studied
during the module whilst having regard to the practical aspects of strategy development.
The assignment should be presented in a business report format and should be within the range 3,000 ±
10% words per student (excluding executive summary, table of contents, references and relevant
appendices).
1. Critically identify a business opportunity with your supporting rationale and provide
background notes on the business (5 points)
2. Explain your proposed business model and motivate your choice (5 points)
3. Critically analyse audience, market segments, discuss actual and potential demand
(demand analyses assessment of the demand for e-commerce services amongst existing and
potential customer segments) (10 points)
4. Provide a Critical Analysis of the competition in the chosen market segment. Possibly
provide a Porter Five Force Analysis
• Competitor analyses – (likewise in the dimensions of new e-com entrants, new
business models) (5 points)
5. Selected a strategy to adopt in order to compete within a chosen market and display your
capability to develop innovative actions (5 points).
• how to achieve your e-channel targets
• how you will build and sustain long term business with customers
• describe your chosen online buying process
6. Develop a concise Marketing plan and a Customer Relationship Management Plan on
the basis of the identified strategy (using a relevant model such as AIDA, AIDCA,
SOSTAC, etc) (20 points).
7. Social Media Strategy.
• Identify your social media objectives (for instance: sales, brand development,
customer engagement & loyalty, new segment),
• Choose most appropriate social media platforms (Facebook, Instagram, Twitter,
Youtube, Pinterest, LinkedIn, …),
• Describe your communication strategy and its implementation (identification of the
mechanisms to spread the word, how to manage social media presence, social media
engagement, etc. (20 points)
The evaluation of the written part will be made according to the following rules
Item Maximum score
1 5
2 5
3 10
4 5
5 5
6 20
7 20
TOTAL 70
B)WRITTEN COMPONENT (30 points)
Design of a mobile application according to the B2C site chosen
Mobile app:
Design a basic mobile app for your business, emphasizing layout, navigation, text formatting,
inserting graphics, and the content necessary to market products and services online.
The design of the app will involve the description of its functionalities, what it offers, who are its
customers, who are the partners connected to the website, what are the payment methods and
relevant security measures, chosen software, the architectural design of your web site, as well as
any other particular aspects. Describe how and what sort of useful content information the app
provides.
You will need to create at least a wireframe of:
– the home page skin
– an example of 3-5 skins
– the app map (menus with a description of all the skins).
For the wireframes you can use Microsoft Power Point or Adobe Photoshop.
C)ORAL PRESENTATION
Students are requested to collect all major points in a concise power point (10-15 slides) to be
presented in class by the entire group. Each student will present 3-4 slides but may be examined
on all points.
Project guidelines:
This is a group project. Groups should be made up of 2 or 3 participants. According to the total
number of students per class, the lecturer may decide to extend the group to max 4 students.
Groups must be approved by the lecturer and one of the students will be in charge of the
Turnitin.com submission on behalf of his/her group.
In the event that groups cannot be amicably selected the course lecturer will select groups, even
amongst those groups already decided. The course lecturer reserves the right to select groups
without recourse or debate.
Students must clearly specify the section they were responsible for by indicating their name and
surname in the title of the relevant sections.
Format of the Project:
1. The project should display a coherent structure: title page should include student name,
module name, lecturer name, date and school name followed by contents page, introduction,
executive summary, methodology, findings, analysis, conclusions, recommendations, referencing
and appendices.
2. The project should be prepared as a neatly typed Word document (Times New Roman 12
points), with double spacing and page numbering.
3. All projects will be discussed in class in a power point presentation of no more than 20
minutes. The presentation should be a summary of your work. The powerpoint presentation should
be printed 4 slides per page and submitted attached to your project.
4. Tables or work/data taken from other sources may be included in an appendix.
5. All sources must be referenced in the text and a full bibliography must be provided
(including visited websites) in the Harvard style referencing system. Paraphrasing or direct quotes
taken from other sources must be clearly indicated with citations. No footnoting!
6. Students are reminded that depth, relevance and variety are the crucial elements of quality
research. (Wikipedia is not considered to be a relevant source of information; any students
referencing Wikipedia will be deducted marks! Alternatively, if you find information on Wikipedia
use the original sources listed at the bottom of the article)
7. Students are reminded to use valid and peer-reviewed references to support their work.
Websites should only be used if they represent an established source and only for facts and figures.
Students should make the most of academic and practitioner books and articles.
8. Submission should be by the deadline below and should include a hard copy to the lecturer
and an electronic copy to your academic coordinator.
9. All work must conform to University regulations on Cheating, Collusion and Plagiarism’ as
described in your program handbook. You are advised to use the Harvard referencing style and
avoid plagiarism.
Deadline: Midnight March 28th 2021
Projects, must be loaded on Turnitin by midnight on March 28th 2021. Only when this has been
done will the project be considered submitted.
Coursework must be submitted for assessment by the due date. Coursework is deemed to have been
submitted once it is lodged in accordance with the assessment requirements for the module or unit.
Late submission:
Coursework may be accepted after the deadline, but 5% will be deducted from the face value
mark (5 marks) for work submitted before the end of the day after the due date, and 10
marks for course work submitted up to one week after the due date. (For example, if a piece of
work deserves a mark of 48pc, 43pc will be recorded if the work is submitted before the end of the
day, and 38pc – fail – if the work is submitted up to a week late). If the imposition of the penalty
deduction results in a fail mark, the student will be deemed to have failed the assessment.
Assessments which are marked with a literal grade, or which take the form of presentation,
performance or exhibition may not be submitted late. Submission of coursework arising from
reassessment may not be submitted late.
If you fail to submit an electronic version of your work, your mark will normally be recorded as a
non-submission. However, if on the due date for your assignment, Turnitin is unavailable due to
technical difficulties, students must submit the electronic version of your work as soon as possible
to the academic Office. Your tutor will be aware of the situation and may well have informed you
of such problems, so you will not risk penalties. You should submit the hard copy of your work as
normal by the deadline.
A paper copy of the project must be delivered to the lecturer at the start of the next class after the
deadline. Oral presentations will be held in the revision week, date and time to be confirmed by the
Academic Department.
Students absent on the date of the oral presentation, without valid justification, will receive 0 as a
mark for the oral component.
Turnitin Details: Please see submission details on the ESE Student Portal.
GENERAL MARKING CRITERIA (UNDERGRADUATE STUDIES)
Class/
Mark
1st
Outstanding
Quality
80-100%
1st
Excellent quality:
70%-79%
2 (i)
High quality,
skilled work
60% – 69%
2 (ii)
Satisfactory, Sound quality, competen
with some limitations
50 – 59%
3rd
Acceptable quality:
40% – 49%
Fai Fail/PP
35-39 %
Weak Quality
Fail
0-34 %
Very Poor Quality
0% Non-submission
Knowledge and understanding, including relevance
Innovatively addresses
objectives of the assessment
task, especially those
components requiring
sophistication of critical
analysis, synthesis, and
evaluation. Has
demonstrated exceptional
creative flair and originality.
Has a full range of
exceptional technical,
creative and/or artistic skills.
Has shown an exceptional
ability to manage their
learning on their own
initiative, and work without
supervision. Has
demonstrated exceptional
initiative and/or personal
responsibility.
Authoritatively addresses the
objectives of the assessment
task, especially those
components requiring critical
analysis, synthesis and
evaluation. Has demonstrated
exceptional creative flair and
originality. Has a full range of
exceptional technical, creative
and/or artistic skills. Has
shown an exceptional ability to
manage their learning on their
own initiative, and work
without supervision. Has
demonstrated exceptional
initiative and/or personal
responsibility.
Clearly addresses the objectives
of the assessment task, especially
those elements requiring critical
analysis. At the higher end the
work will not contain errors or
omissions. The student has shown
a high level of creativity and
originality throughout their work.
Has a thorough command of
highly-developed relevant
technical, creative and/or artistic
skills. Has shown a strong ability to
systematically manage their
learning and work without
supervision. Has consistently
demonstrated well-developed
initiative and/or personal
responsibility
Competently addresses objectives of the assessment
task, but may contain minor errors or omissions at the
lower end, where treatment of issues may be
superficial. Completed to required time/length, etc.
Has consistently demonstrated creativity. Has
consistently demonstrated well-developed technical,
creative and/or artistic skills. Has consistently hown
an ability to systematically manage their learning and
work without supervision. Has consistently
demonstrated initiative and/or personal responsibility.
Has consistently demonstrated a well-developed
ability to reflect on their work.
Satisfactorily addresses most
objectives of the assessment task
Completed to acceptable tolerance,
limits of time/length (plus/minus 10%
of word count). Has produced some
creative work. Has demonstrated
technical, creative and/or artistic skills.
Has shown an ability to manage their
learning and work with minimal or no
supervision. Has demonstrated the
ability to reflect on their work.
The student did not
achieve the required
intended learning
outcomes May be some
deviation from objectives
of the assessment task.
May not consistently
address set question or
assignment brief. May be
short of required
length/time. Knowledge
and understanding of the
subject is inadequate,
without the required
breadth or depth, with
deficiencies in key areas.
The student did not achieve
the required intended
learning outcomes
Inconsistency of relevance to
the objectives of the
assessment task. Addresses
topic but not always the
assignment brief. May be
significantly short of required
length/ time. Knowledge and
understanding of the subject
is inadequate, without the
required breadth or depth,
with deficiencies in key
areas.
Practical skills, including reasoning
A clear and consistent line of
highly critical and evaluative
argument, displaying the
ability to develop one’s
innovative ideas from the work
of others. Creative flair in
theoretical and conceptual
analysis. Has shown
exceptional knowledge and
understanding, significantly
beyond the threshold
expectation of a graduate at
this level and beyond what has
been taught. has conducted
thorough background
investigation, analysis,
research, enquiry and/or study
using established techniques
accurately, and possesses a
well-developed ability to
critically appraise a wide range
of sources. Has made
consistent, logical, coherently
developed, and substantiated
arguments, and demonstrated
the ability to systematically
consider, critically evaluate
and synthesis a wide range of
views and information. They
have demonstrated
sophisticated perception,
critical insight and
interpretation of complex
matters and ideas. Has
demonstrated an exceptional
ability to reflect critically and
independently on their work.
A clear and consistent line of
critical and evaluative
argument, displaying the
ability to develop one’s own
insightful ideas from the
work of others. Excellent
engagement in theoretical
and conceptual analysis.
Has shown exceptional
knowledge and
understanding, significantly
beyond the threshold
expectation of a graduate at
this level and beyond what
has been taught. Has
conducted thorough
background investigation,
analysis, research, enquiry
and/or study using
established techniques
accurately, and possesses a
well- developed ability to
critically appraise a wide
range of sources. has made
consistent, logical,
coherently developed, and
substantiated arguments,
and demonstrated the ability
to systematically consider,
critically evaluate and
synthesis a wide range of
views and information. They
h d t t d
Generally clear line of critical and
evaluative
argument, with ability to develop
own ideas from the work of others.
Ability to engage in theoretical and
conceptual analysis. Has
demonstrated sophisticated
breadth and depth of knowledge
and understanding, showing a
clear, critical insight. Has
demonstrated a thorough
understanding of subject-specific
theories, paradigms, concepts and
principles, and a sound
understanding of more specialised
areas. Has demonstrated the
ability to make coherent,
substantiated arguments, as well
as the ability to consider, critically
evaluate and synthesise a range
of views and information. They
have demonstrated a thorough,
perceptive and thoughtful
interpretation of complex matters
and ideas. Has demonstrated the
ability to reflect critically on their
work.
Some limited critical discussion, but argument is
unconvincing, particularly at the lower end where the
work is more descriptive. More reliance on work of
others rather than developing own arguments. Limited
theoretical and conceptual analysis. Has
demonstrated a sound breadth and depth of subject
knowledge and understanding, if sometimes balanced
towards the descriptive rather than the critical or
analytical. Has demonstrated a thorough
understanding of subject- specific theories,
paradigms, concepts and principles, and a sound
understanding of more specialized areas. Some
limited critical discussion, but argument is
unconvincing, particularly at the lower end where the
work is more descriptive. More reliance on work of
others rather than developing own arguments. Limited
theoretical and conceptual analysis. Has
demonstrated a sound breadth and depth of subject
knowledge and understanding, if sometimes balanced
towards the descriptive rather than the critical or
analytical. Has demonstrated a thorough
understanding of subject- specific theories,
paradigms, concepts and principles, and a sound
understanding of more specialised areas.
Work is descriptive with minimal critical
discussion and limited theoretical
engagement. Too much reliance on
the work of others rather than
developing own understanding and
application of the material. Has
demonstrated a depth of knowledge
and understanding in key aspects of
their field of study, sufficient to deal
with terminology, facts and concepts.
Has demonstrated an understanding
of subject specific theories, paradigms,
concepts and principles. Has
consistently emonstrated an
understanding of subject-specific
theories,paradigms, concepts and
principles as well as more specialised
areas. Has shown the ability to devise
and sustain an argument, with some
consideration of alternative views, and
can explain often complex matters and
ideas.
Very limited range, use
and application of relevant
and recommended
sources. Demonstrates
lack of real
understanding.Too much
reliance may be placed on
dated,unreliable or nonacademic ources. Has
not produced sufficient
evidence of background
investigation,
analysis,research,
enquiry and/or study.
Over-reliance on set
sources. Not
demonstrated an
adequate ability to select
and evaluate reading and
research. Lack of
technical, creative and/or
artistic
skills in most, or key,
areas.
Descriptive or anecdotal
work with scanty or no
argument. Reliant on the
work of others and does not
use this to develop own
arguments. No critical
discussion or theoretical
engagement. Little practical
and intellectual application.
Inadequate understanding of
subject- specific theories,
paradigms, concepts and
principles, including their
limitations and ambiguities.
Arguments and explanations
are weak and/or poorly
constructed, and does not
critically evaluate the
arguments of others or
consider alternative views.
Has shown little or no ability
to reflect on their work.
GENERAL MARKING CRITERIA (UNDERGRADUATE STUDIES)
Class/
Mark
1st
Outstanding
Quality
80-100%
1st
Excellent quality:
70%-79%
2 (i)
High quality,
skilled work
60% – 69%
2 (ii)
Satisfactory, Sound quality, competen
with some limitations
50 – 59%
3rd
Acceptable quality:
40% – 49%
Fai Fail/PP
35-39 %
Weak Quality
Fail
0-34 %
Very Poor Quality
0% Non-submission
Cognitive skills, including application of evidence
Wide range of recommended
and relevant sources used in
an innovative and consistent
way to support arguments. In
depth use of sources beyond
recommended texts,
demonstrates creative flair in
independent research. Has
conducted independent,
extensive and appropriate
investigation, analysis,
research, enquiry and/or study
well beyond the usual range,
together with critical
evaluation, to advance work
and/or direct arguments. Has
demonstrated an exceptional
ability to select, consider,
evaluate, comment on and
synthesis a broad range of
research, primary sources,
views and information and
integrate references. Has
presented research findings
perceptively, convincingly and
appropriately in a wide range
of formats, and has gathered,
processed and interpreted a
wide range of complex data
efficiently and effectively.
Wide range of relevant and
recommended sources used
in an insightful and consistent
way as supporting evidence.
Some in depth use of sources
beyond recommended texts,
to demonstrate independent
research. Has conducted
independent, extensive and
appropriate investigation,
analysis, research, enquiry
and/or study well beyond the
usual range, together with
critical evaluation, to advance
work and/or direct
arguments. has
demonstrated an exceptional
ability to select, consider,
evaluate, comment on and
synthesise a broad range of
research, primary sources,
views and information and
integrate references. Has
presented research findings
perceptively, convincingly
and appropriately in a wide
range of formats, and has
gathered, processed and
interpreted a wide range of
complex data efficiently and
effectively.
Good range of relevant and
recommended sources used in
an imaginative and largely
consistent way as supporting
evidence. Use of some sources
beyond recommended texts
including more complex
materials. Has conducted
thorough background
investigation, analysis, research,
enquiry and/or study using
established techniques
accurately, and possesses a welldeveloped ability to critically
appraise a wide range of sources.
Has thoroughly selected, critically
evaluated and commented on
reading, research and primary
sources, usually beyond the set
range. Has presented thorough
research findings perceptively
and appropriately in a wide range
of formats, and has gathered,
processed and interpreted a wide
range of complex data efficiently
and effectively.
Range of relevant and recommended sources are
used, but this may be in an unimaginative or literal
manner, particularly at the lower end of the range.
Limited use of sources beyond the standard
recommended materials. Has conducted background
investigation, analysis, research, enquiry and/or study
using established techniques accurately, and can
critically appraise academic sources. Has consistently
solved complex problems, selecting and applying a
range of appropriate methods, and can make
decisions in complex and unpredictable
circumstances. Has argued logically, with supporting
evidence, and has demonstrated the ability to
consider and evaluate a range of views and
information. Has clearly and consistently explained
complex matters and ideas. selected, evaluated and
commented on reading, research and primary
sources, sometimes beyond the set range. Has
consistently presented their research findings
effectively and appropriately in many formats, and has
gathered, processed and interpreted data efficiently
and effectively.
Limited range of relevant and
recommended sources are used, but
with some inadequacies in their use
and employment as supporting
evidence. There may be some reliance
on dated or unreliable sources. Has
conducted general background
investigation, analysis, research,
enquiry and/or study using established
techniques, with the ability to extract
relevant points. Has demonstrated the
ability to select, evaluate and comment
on reading, research and primary
sources. Can communicate
information, ideas, problems and
solutions verbally, electronically and in
writing, with clear expression and
style. They have also demonstrated
numeracy and digital literacy skills.
Very limited range, use
and application of
relevantand
recommended sources.
Demonstrates lack of real
understanding.Too much
reliance may be placed on
dated,unreliable or nonacademic sources. Has
not produced sufficient
evidence of background
investigation, analysis,
research, enquiry and/or
study. Over-reliance on
set sources. Not
demonstrated an
adequate ability to select
and evaluate reading
andresearch. Lack of
technical, creative and/or
artistic skills in most, or
key, areas.
Minimal and inadequate
knowledge of relevant and
recommended sources.
Their use as supporting
Minimal and inadequate
knowledge of relevant and
recommended sources.
Their use as supporting
evidence may be
inaccurate, inappropriate
or negligible. Reliance on
dated, unreliable or nonacademic sources. Has
not produced sufficient
evidence of background
investigation, analysis,
research, enquiry and/or
study. Over-reliance on set
sources. Not
demonstrated an adequate
ability to select and
evaluate reading and
research. Lack of
technical, creative and/or
artistic skills in most, or
key, areas.
GENERAL MARKING CRITERIA (UNDERGRADUATE STUDIES)
Class/
Mark
1st
Outstanding
Quality
80-100%
1st
Excellent quality:
70%-79%
2 (i)
High quality,
skilled work
60% – 69%
2 (ii)
Satisfactory, Sound quality, competen
with some limitations
50 – 59%
3rd
Acceptable quality:
40% – 49%
Fai Fail/PP
35-39 %
Weak Quality
Fail
0-34 %
Very Poor Quality
0% Non-submission
Transferable skills, including structure and presentation
Outstanding visual and written
presentation. Sophisticated
yet clear and accessible style.
Very good standards of
vocabulary, syntax, spelling
and punctuation. Possibly
innovative yet logical and
fluent organisation and
development of materials.
Articulate, coherent and
succinct. Relationships
between statements and
sections are clear and precise.
Referencing is accurate and,
appropriate. Has
demonstrated a wide range of
extremely well- developed
problem-solving skills, as well
as a strong aptitude for
decision-making with a high
degree of autonomy, in the
most complex and
unpredictable circumstances.
Has autonomously completed
practical tasks and/or
processes with a high degree
of accuracy, coordination and
proficiency. Can communicate
information, ideas, problems
and solutions to an
accomplished level verbally,
electronically and in writing.
They have shown an accurate,
fluent, sophisticated style.
They possess exceptional
numeracy and digital literacy
skills.
Excellent visual and written
presentation. Very clear
and accessible style. Good
standards of vocabulary,
syntax, spelling and
punctuation. Logical and
fluent organisation and
development of materials.
Coherent and succinct.
Relationship between
statements and sections
are very clear. Referencing
is accurate, appropriate and
extensive. Has
demonstrated a wide range
of extremely welldeveloped problem- solving
skills, as well as a strong
aptitude for decisionmaking with a high degree
of autonomy, in the most
complex and unpredictable
circumstances. Has
autonomously completed
practical tasks and/or
processes with a high
degree of accuracy,
coordination and
proficiency. Can
acommunicate information,
ideas, problems and
solutions to an
accomplished level
verbally, electronically and
in writing. They have shown
an accurate, fluent,
sophisticated style. They
possess exceptional
numeracy and digital
literacy skills.
Good visual and written
presentation. Clear and
accessible style. Generally good
standards of vocabulary, syntax,
spelling and punctuation. Logical
organisation and development of
materials. Coherent. Relationship
between statements and sections
are easy to follow. Referencing is
accurate and appropriate. Has
demonstrated thorough problemsolving skills, selecting and
justifying their use of a widerange of methods, and can make
decisions in complex and
unpredictable circumstances.
Has performed practical tasks
and/or processes autonomously,
with accuracy and coordination.
Can communicate information,
ideas, problems and solutions
with a high-degree of proficiency
verbally, electronically and in
writing. They have a clear, fluent
and expressive style with
appropriate vocabulary. They
have a high standard of
numeracy and digital literacy
skills.
Generally sound presentation. Style is largely clear
and accessible. There may be minor errors of
vocabulary, syntax, spelling and punctuation but
these should not detract from the overall meaning.
There may be inconsistencies in the organisation and
development of materials. The relationship between
some statements and sections may not be easy to
follow. Some points may not be made coherently or
succinctly. Work is referenced accurately with few
errors.Has consistently solved complex problems,
selecting and applying a range of appropriate
methods, and can make decisions in complex and
unpredictable circumstances. Has consistently
completed practical tasks/processes mainly
independently in an accurate, well- coordinated and
proficient way. Can consistently and confidently
communicate information, ideas, problems and
solutions verbally, electronically and in writing. They
show a clear, coherent, expressive style, with a range
of vocabulary. They have consistently demonstrated
strong numeracy and digital literacy skills. Generally
sound presentation. Style is largely clear and
accessible. There may be minor errors of vocabulary,
syntax, spelling and punctuation but these should not
detract from the overall meaning. There may be
inconsistencies in the organisation and development
of materials. The relationship between some
statements and sections may not be easy to follow.
Some points may not be made coherently or
succinctly. Work is referenced accurately with few
errors. Has consistently solved complex problems,
selecting and applying a range of appropriate
methods, and can make decisions in complex and
unpredictable circumstances. Has consistently
completed practical tasks/processes mainly
independently in an accurate, well- coordinated and
proficient way. Can consistently and confidently
communicate information, ideas,problems and
solutions verbally, electronically and in writing. They
show a clear, coherent, expressive style, with a range
of vocabulary. They have consistently demonstrated
strong numeracy and digital literacy skills.
Acceptable presentation. Some
aspects of the style may be unclear.
Points may not be made coherently or
succinctly. Some errors of vocabulary,
syntax, spelling and punctuation but
these are not serious distractions from
the overall meaning. Some lack of
logical development and organisation
of the materials. The relationship
between some statements and
sections may be hard to follow. Work is
referenced accurately with some
errors. Has demonstrated an ability to
solve problems, applying a range of
methods to do so, and the ability to
make decisions in complex and
unpredictable circumstances. Has
completed practical tasks and/or
processes accurately and with a
degree of independence. has
presented their research findings, in
several formats, and has gathered,
processed and interpreted data
effectively.
Weak presentation. Some
aspects of the style may
be inappropriate, unclear
and inaccessible. Some
points will not be made
coherently or succinctly.
Errors of
vocabulary,syntax,
spelling and punctuation
may seriously detract
from the overall meaning.
The materials may lack
logical development and
organisation. The
relationship between
some statements and
sections may be difficult to
recognise. Limited use of
references and some may
be inaccurate. Limited
ability to solve problems
and/or make decisions.
Shows little or no real
creativity. Has attempted
practical tasks/processes
but followed a limited,
procedural or mechanistic
formula, and they contain
errors, with little or no
independence. Have not
presented research
findings clearly or
effectively, and their
gathering, processing and
interpretation of data is
unsatisfactory. Not able to
sufficiently express ideas
and convey clear meaning
verbally, electronically
and/or in writing, uses
inaccurate terminology,
with many errors in
spelling, vocabulary and
Poor visual and written
presentation. The style
may be inappropriate,
unclear and inaccessible.
Points may not be made
coherently or succinctly.
Errors of vocabulary,
syntax, spelling and
punctuation may seriously
detract from the overall
meaning. The materials
may lack logical
development and
organisation. Relationship
between statements and
sections may be difficult to
recognise. References
may be absent, inaccurate
or incorrect.Limited ability
to solve problems and/or
make decisions. Shows
little or no real creativity.
Has attempted practical
tasks/processes but
followed a limited,
procedural or mechanistic
formula, and they contain
errors, with little or no
independence. Have not
presented research
findings clearly or
effectively, and their
gathering, processing and
interpretation of data is
unsatisfactory. Not able to
sufficiently express ideas
and convey clear meaning
verbally, electronically
and/or in writing, uses
inaccurate terminology,
with many errors in
spelling, vocabulary and
syntax. Unable to
demonstrate consistently
basic numeracy and digital
literacy skills.
GENERAL MARKING CRITERIA (UNDERGRADUATE STUDIES)
Class/
Mark
1st
Outstanding
Quality
80-100%
1st
Excellent quality:
70%-79%
2 (i)
High quality,
skilled work
60% – 69%
2 (ii)
Satisfactory, Sound quality, competen
with some limitations
50 – 59%
3rd
Acceptable quality:
40% – 49%
Fai Fail/PP
35-39 %
Weak Quality
Fail
0-34 %
Very Poor Quality
0% Non-submission
Subject-specific criteria
Has demonstrated an
accomplished and innovative
application of discipline-specific
specialist skills
Has demonstrated an
accomplished and innovative
application of discipline-specific
specialist skills. Has
demonstrated the capability to
make clear, authoritative and
valuable contributions to group
discussions and/or project
work, with exceptional
teamwork and leadership skills
Has demonstrated a capable and
effective application of disciplinespecific specialist skills. Has
demonstrated the capability to
make strong, valuable
contributions to group discussions
and/or project work, with an
understanding of team and
leadership roles.
Has consistently demonstrated the development
and informed application of discipline-specific
specialist skills. Has consistently demonstrated the
capability to make coherent and constructive
contributions to group discussions and/or project
work.
Has demonstrated evidence of
developing and applying discipline
specific specialist skills. Has
demonstrated a capability of making
useful contributions to group
discussions and/or project work. Has
demonstrated initiative and/or
personal responsibility. The student
has demonstrate achievement of
professional competence when
assessed against the requirements of
a PSRB. The student has adhered to
the appropriate rules and/or
conventions set by regulators or the
industry.
UG5004 Ebusiness Ecommerce FINAL group guidelines
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