Body of Paper: 6 pages (1500 words)

You are continuing to work with the same business used in the Units 1, 2 and 3 Individual Projects. The U3 IP was a creative brief which will evolve into the creative strategy.

Part 1: Campaign Theme

·         Campaign theme overview

·         Advertising appeal

·         Advertising execution

This section of the paper should be 2 pages in length. Use of consultant or other inappropriate sites will result in deductions of up to 30% for the entire submission.

Part 2: Traditional Media

Creative concepts for two of the following: print, TV, radio, direct mail, outdoor. Describe the following (share existing examples if needed).

·         Headline

·         Copy

·         Visual Elements

This section of the paper should be 2 pages in length. Use of consultant or other inappropriate sites will result in deductions of up to 30% for the entire submission

Part 3: New Media

Creative concepts for two new media options. Describe the following:

·         Headline

·         Copy

·         Visual Elements

This section of the paper should be 2 pages in length. Use of consultant or other inappropriate sites will result in deductions of up to 30% for the entire submission

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 9-11 pages in length